Senior Marketing Specialist – Companion Animal
Boehringer Ingelheim · Taipei
Job description
About the role
The Senior Marketing Specialist for Companion Animal (CA) will design and execute marketing strategies aimed at veterinary clinics and pet owners, driving consistent business growth for the CA portfolio.
Key responsibilities
- Develop brand‑aligned marketing plans that support global strategy while meeting local business targets.
- Collect, analyse and share market intelligence to inform strategic decisions.
- Plan and launch integrated campaigns across mass and digital media to raise awareness of BIAH and pet products.
- Create tailored promotions, merchandising and point‑of‑purchase materials for various channels and key accounts.
- Collaborate with technical teams to organise product launch events and veterinary association conferences.
Required profile
- Bachelor’s degree, preferably in Marketing or Veterinary Medicine.
- 2‑3 years of experience in event planning or brand marketing within the animal‑health sector.
- Strong understanding of the animal‑health market and ability to present, negotiate and lead in English.
Required skills
- Proficiency with MS‑Office, especially Excel and PowerPoint.
What we offer
- Full‑time position in a global biopharmaceutical leader.
- Opportunities for professional development and career growth.
- Access to health and wellbeing programs.
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Boehringer Ingelheim
Taipei