Senior APAC Marketing Manager

About the role

GMI Cloud, an AI‑native infrastructure provider, is seeking a Senior APAC Marketing Manager to shape and execute its marketing strategy across the Asia‑Pacific region (excluding mainland China). The role requires a nuanced approach that respects the distinct channel ecosystems, buyer journeys, and content preferences of each market.

Key responsibilities

• Design differentiated, market‑specific marketing playbooks for Singapore, Taiwan, Malaysia, Thailand and other priority APAC markets, tailoring channel priority, content tone and campaign cadence.
• Continuously evaluate and refine channel strategy across platforms such as LinkedIn, local trade media and regional tech publications, aligning spend with conversion performance.
• Rationalise the events calendar, focusing budget and team effort on high‑value AI/tech conferences and regional trade shows.
• Develop enterprise GTM content and event strategies for priority markets, including AgentBox and Prime Inference‑focused webinars.
• Translate GMI’s core brand narrative into locally resonant content, ensuring genuine localisation rather than direct translation.
• Lead product‑led growth initiatives, designing public product launches that use the product itself as the primary conversion driver.
• Coordinate regional adaptation of social, web and event assets while maintaining a consistent global narrative framework.
• Build a unified content calendar that aligns market activity, product launches and industry events.

Required profile

• Proven experience leading B2B marketing strategies in the APAC region, preferably within technology or AI‑focused companies.
• Strong track record of creating market‑specific playbooks and managing multi‑channel campaigns.
• Excellent analytical skills to assess channel performance and optimise spend.
• Ability to collaborate across product, sales and regional teams to deliver coordinated go‑to‑market initiatives.

Required skills

• Deep understanding of regional digital channels such as LinkedIn, local trade media and tech publications.
• Experience planning and executing large‑scale events and webinars.
• Expertise in product‑led growth and launch methodologies.
• Strong content localisation capabilities.