Principal, Creator & Affiliate Partnerships

About the role

Coupang is expanding its presence in Taiwan and is looking for a Principal to own the strategic development and business growth of its Creator and Affiliate ecosystem. You will define the long-term ecosystem strategy, drive partner monetization, influence the product roadmap and lead cross-functional initiatives that grow creator acquisition, engagement, retention and revenue. As the market leader for creator and affiliate partnerships, you will act as the primary business owner for ecosystem expansion in Taiwan and influence decisions across product, marketing, operations and business teams.

Key responsibilities

• Own creator acquisition and ecosystem growth strategies across key social and content platforms, and build and manage partnerships with creators, MCNs, agencies and affiliate partners.
• Drive creator engagement, retention and monetization through scalable partnership programs, and expand creator participation in Taiwan.
• Own the affiliate ecosystem strategy, including partner acquisition, engagement, retention and monetization, and define business models, commission structures, incentive programs and partner segmentation.
• Lead creator and affiliate programs, build scalable campaign frameworks and monitor performance to improve partner experience and business outcomes.
• Set up contracting, commission and payment processes, oversee revenue-sharing programs and work with Finance, Legal and Operations to ensure compliance.
• Define creator lifecycle and affiliate program frameworks, set key metrics and use data insights to optimize operations.

Required profile

• 8+ years of experience in creator economy, affiliate marketing, influencer partnerships, business development, e-commerce or digital marketing.
• Proven experience building and scaling creator, affiliate or partnership ecosystems with measurable business impact.
• Strong understanding of creator monetization, affiliate marketing, social commerce and performance marketing.
• Experience managing strategic partnerships with creators, agencies, MCNs, affiliate networks or ecosystem partners.
• Strong stakeholder management, negotiation and cross-functional leadership skills, able to influence decisions without direct authority.
• Data-driven approach, with professional proficiency in both Mandarin and English.

Preferred: experience in creator commerce, affiliate platforms or social commerce ecosystems, designing commission structures and incentive models, and driving partner acquisition, engagement, retention and monetization.