Performance Manager, Search (SEM)

About the role

WPP Media is looking for an experienced, hands-on SEM manager to lead and optimise paid search campaigns across the Hong Kong and Taiwan markets. The role balances strategic thinking with execution, works closely with cross-regional stakeholders and delivers against strict performance targets.

Key responsibilities

• Plan, execute and optimise SEM campaigns on Google Ads and Microsoft Advertising (Bing)
• Monitor campaign performance continuously and make hands-on optimisations to meet and exceed KPIs
• Analyse campaign data, identify trends and give actionable recommendations, presenting them clearly to stakeholders
• Measure the impact of optimisations and strategic changes through data-driven analysis
• Work with cross-functional and regional teams (HK and TW) on strategy, messaging and execution
• Use analytics tools such as Google Analytics to evaluate user behaviour and campaign effectiveness

Required profile

• Proficiency in Traditional Chinese (reading and writing) to liaise with regional clients
• Strong hands-on experience managing and optimising SEM campaigns under strict performance targets
• Ability to interpret data and turn it into actionable strategies, with strong presentation and storytelling skills
• Detail-oriented with strong quality assurance capabilities, independent and able to work in a fast-paced, cross-regional environment

Required skills

• Google Ads and Microsoft Advertising (Bing)
• Google Analytics and website tracking and tagging; Google Tag Manager is a plus

What we offer

• A hybrid approach, with teams in the office around four days a week
• Medical, group retirement, vision and dental insurance, and significant paid time off
• Preferential partner discounts and employee mental health awareness days
• Access to the global WPP Media and WPP networks, employee resource groups and in-office events