Marketing Executive (Taiwan & Hong Kong)

About the role

Based in Taipei and reporting to the Head of Marketing, Asia, you will serve as the main marketing liaison for Taiwan and Hong Kong. You will translate regional brand strategies into local actions, partner with sales and agencies, and drive brand and shopper programmes that deliver measurable commercial results.

Key responsibilities

• Act as the primary marketing contact for Taiwan and Hong Kong.
• Develop and execute integrated marketing plans tailored to each market.
• Implement regional and global brand strategies at the local level.
• Collaborate with sales teams, customers, agencies and cross‑functional partners.
• Gather and analyse consumer, shopper and retail insights to inform programmes.
• Manage marketing budgets, forecast spend and track ROI.
• Evaluate campaign performance and recommend optimisation.
• Lead local implementation of regional and global initiatives.
• Coordinate customer events, promotions and retail activations across modern trade, traditional trade and e‑commerce.

Required profile

• Passion for marketing within a fast‑paced FMCG environment.
• Strong analytical mindset with the ability to turn data into actionable plans.
• Excellent communication and stakeholder‑management skills.
• Ability to work independently and manage multiple projects across two markets.

Required skills

• Analytical thinking and data‑driven decision making.
• Budget management and ROI analysis.
• Cross‑functional collaboration.

What we offer

• Regional exposure across Taiwan and Hong Kong.
• Opportunity to work on international FMCG brands and campaigns.
• High visibility with cross‑functional teams.
• Career growth in a dynamic, fast‑moving environment.