Digital Marketing Senior Specialist

About the role

The Digital Marketing Senior Specialist drives the company’s online presence, supporting corporate branding, product awareness, and physician education. This role manages the corporate website, product webpages, and professional social media channels, ensuring content is accurate, engaging, and compliant.

Key responsibilities

• Manage and optimise the corporate website, product pages and LinkedIn/social media channels.
• Plan and execute digital campaigns, conference promotion, lead‑generation and physician‑facing content.
• Maintain consistent corporate branding and messaging across all digital touchpoints.
• Monitor SEO, website traffic, and digital analytics to improve user experience and campaign effectiveness.
• Collaborate with medical affairs, product management, regulatory and commercial teams to translate scientific information into compliant digital assets.
• Coordinate with external vendors, designers or agencies for content creation and website updates.

Required profile

• Proven experience in digital marketing within the healthcare or life‑science sector.
• Ability to work cross‑functionally and translate technical information into clear online communication.
• Strong understanding of compliance requirements for medical and regulatory content.

Required skills

• SEO optimisation and website performance monitoring.
• Digital analytics and campaign performance measurement.
• Management of corporate websites and content management systems.
• Social media platform expertise, particularly LinkedIn.
• Email marketing and content calendar planning.