Customer Marketing Manager – Taiwan

About the role

The Customer Marketing Manager (Trade Marketing Manager) will lead the development and execution of marketing strategies for CooperVision Taiwan’s contact lens portfolio, driving brand preference and supporting commercial goals.

Key responsibilities

• Partner with Key Account Managers to create and implement commercial strategies that grow the SiHy daily segment.
• Develop product positioning, messaging frameworks and go‑to‑market plans, aligning them with channel strategy and new product launches.
• Manage channel portfolio architecture, optimizing brand and SKU mix based on competitive insights.
• Oversee integrated channel marketing programs—including online/offline content, promotions and CRM activities—to boost customer engagement, trial adoption and loyalty.
• Collaborate with professional affairs to communicate product value propositions to eye‑care professionals and support participation in key industry events.
• Control marketing budgets, monitor KPI performance and allocate investments to high‑potential initiatives.

Required profile

• 5‑10 years of trade marketing experience, preferably with budget responsibility.
• Proven ability to plan strategically, influence cross‑functional teams and deliver measurable results.
• Strong business acumen with expertise in channel strategy, data analysis and commercial decision‑making.
• Excellent communication and presentation skills in both English and Chinese.
• Self‑motivated, adaptable and capable of leading projects in a fast‑changing environment.