Brand KOL Specialist

About the role

Binance is seeking a motivated Brand KOL Specialist to support its public relations and influencer management efforts within the fast‑moving crypto industry. This role offers a fresh graduate or early‑career professional the chance to gain hands‑on experience building relationships with key opinion leaders (KOLs) and representing the brand at events.

Key responsibilities

• Identify, engage, and maintain relationships with KOLs that align with Binance’s brand values.
• Assist the Brand team in planning, coordinating, and attending KOL events, meetings, and networking activities.
• Act as the primary liaison between Binance and KOLs, ensuring timely, professional communication.
• Support crisis communication efforts, helping to resolve sensitive situations with KOLs.
• Prepare concise updates and reports on KOL activities, public sentiment, and event outcomes.
• Collaborate with cross‑functional teams to align KOL initiatives with overall PR and marketing goals.
• Maintain a professional and presentable image as a brand ambassador.

Required profile

• Bachelor’s degree in Communications, Marketing, Public Relations or a related field.
• 2–4 years of relevant work experience.
• Fluent in English; additional languages are a plus.
• Strong interpersonal skills with the ability to build rapport and manage professional relationships.
• Confident, presentable, and comfortable engaging with influencers at events.
• Proactive, detail‑oriented, and able to thrive in a fast‑paced environment.
• Interest in crypto/blockchain is advantageous but not mandatory.

Required skills

What we offer

• Opportunity to shape the future of finance with a leading blockchain ecosystem.
• Collaboration with world‑class talent in a flat, user‑centric organization.
• Autonomous involvement in unique, fast‑paced projects.