Assistant Manager, Digital Acquisition – Internal Platform

About the role

The Assistant Manager, Digital Acquisition will identify customer acquisition opportunities through deep analysis of customer databases, support the development of acquisition strategies, and execute end‑to‑end marketing initiatives across multiple channels. The role leverages data‑driven insights, campaign performance, and market trends to drive growth while ensuring a seamless customer experience.

Key responsibilities

• Analyze customer databases and campaign performance using SQL and analytical tools to uncover insights and marketing opportunities.
• Build customer segmentation and target‑audience models to improve campaign efficiency and business performance.
• Support acquisition strategy development by providing data‑driven recommendations and translating insights into actionable initiatives.
• Monitor campaign performance, evaluate effectiveness, and recommend optimization opportunities through ongoing analysis and reporting.
• Manage end‑to‑end project delivery, including status reporting, risk management, and issue escalation.
• Partner with internal stakeholders (technology, operations, legal, risk, telemarketing) and external vendors to ensure successful campaign execution.
• Collaborate with marketing agencies to develop communication materials, campaign assets, and media execution plans.
• Ensure all marketing initiatives comply with internal governance and regulatory requirements while prioritising customer experience.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Data Analytics or a related field.
• 5+ years of experience in marketing, customer acquisition, CRM, loyalty, marketing analytics or similar commercial functions.
• Strong analytical and problem‑solving abilities with a data‑driven mindset.
• Solid business and financial acumen, including budget management, forecasting and ROI analysis.

Required skills

• SQL for data extraction and analysis.
• Understanding of digital marketing channels such as CRM, email marketing, paid media, social media, web analytics and marketing automation.
• Experience measuring and optimizing acquisition, conversion and revenue impact.