APAC Technical / Product PR Specialist

About the role

ASUS is looking for a detail‑oriented, tech‑savvy APAC Technical/Product PR Specialist to act as the regional backbone for product story execution and media reviews. Reporting to the APAC Communications Manager, you will bridge Global HQ product marketing with local PR teams across more than 15 APAC markets.

Key responsibilities

• Translate complex product specifications, architecture details and benchmark data into clear briefing toolkits, media review guides and Q&A documents for regional PR execution.
• Coordinate launch timelines and review sample logistics across APAC markets, ensuring synchronized go‑to‑market execution.
• Serve as the central technical liaison between Global HQ product teams and local PR leads, maintaining messaging consistency while allowing market adaptation.
• Track regional tech media review waves, monitor coverage quality and sentiment, and refine content accordingly.
• Align product PR narratives with key ecosystem partners such as Intel, AMD, NVIDIA, Qualcomm and Microsoft during co‑marketing launches.

Required profile

• 3–5 years of experience in product PR, technical marketing or tech media/review publishing within PC hardware, semiconductor or consumer electronics.
• Strong ability to parse architecture spec sheets, benchmark data and technical features, turning them into accessible media narratives.
• Highly organized self‑starter capable of managing review sample logistics, embargo timelines and multi‑market content deployment under tight deadlines.
• Proven track record coordinating cross‑functional teams, working closely with HQ product managers and in‑market PR leads.
• Fluent in English and Chinese (written and spoken) to bridge global and regional communications.

Required skills

• Media monitoring tools