Senior eCommerce UI/UX Designer (APAC)

About the role

WON is building AI‑native design systems for premium DTC and eCommerce brands. As a Senior eCommerce UI/UX Designer for the APAC region you will own end‑to‑end design of high‑conversion experiences, from full customer‑journey redesigns to growth‑focused creative, working closely with the VP of Design.

Key responsibilities

• Design and ship high‑conversion websites, landing pages and checkout flows that maintain a premium, detail‑obsessed aesthetic.
• Redesign the entire customer journey – acquisition, onboarding, product detail pages, cart, checkout and retention experiences.
• Create growth‑focused creative assets such as paid‑social landing pages, advertorials, quiz flows and bundle offers.
• Build, maintain and evolve component libraries and design systems that scale across multiple brands and campaigns.
• Leverage WON’s AI‑native tools (Claude Design, Figma MCP) to automate asset generation and accelerate production.
• Identify repetitive tasks and propose new design agents or workflow automations.
• Present design concepts with data‑backed rationale and iterate based on performance metrics.

Required profile

• Proven senior‑level experience designing eCommerce experiences that drive conversion and average order value.
• Strong portfolio demonstrating end‑to‑end UI/UX work for DTC or large‑scale online brands.
• Ability to work autonomously in a fast‑paced environment while collaborating closely with product and engineering teams.
• Data‑driven mindset – comfortable measuring impact on funnel metrics and iterating accordingly.

Required skills

• Claude Design
• Figma MCP
• Figma