Marketing Manager

About the role

We are seeking a Marketing Manager to lead the brand strategy and execution for a premium lifestyle brand in Taiwan. You will own the full marketing mix, from product launches to digital campaigns, and work closely with cross‑functional teams to drive growth.

Key responsibilities

• Develop and execute local brand strategies aligned with regional and global objectives.
• Create and manage annual marketing calendars, product launch plans, trade marketing initiatives and campaign schedules.
• Lead end‑to‑end new product launches, including planning, execution, performance tracking and post‑launch evaluation.
• Analyse brand performance, market trends, competitive activity and consumer insights to identify growth opportunities.
• Prepare business reviews, marketing reports and presentations for internal stakeholders.
• Plan and implement trade marketing programs, retail activations, in‑store promotions, events and consumer‑engagement initiatives.
• Collaborate with Retail and Commercial teams to enhance the customer journey and in‑store experience.
• Ensure excellence in point‑of‑sale execution, visual merchandising and brand visibility across all retail channels.
• Support digital marketing activities such as social media campaigns, e‑commerce content and digital advertising.
• Partner with internal stakeholders and external agencies to develop localized marketing assets.
• Manage marketing budgets, including forecasting, allocation, tracking and cost control.
• Coordinate with agencies, suppliers and partners to deliver projects on time, within budget and to quality standards.

Required profile

• 8+ years of solid brand marketing experience in FMCG, retail or lifestyle categories.
• Results‑driven professional with a passion for brand building and consumer engagement.
• Strong project‑management skills and ability to handle multiple priorities.
• Excellent interpersonal, communication and stakeholder‑management abilities.
• Commercially minded with strong analytical and problem‑solving capabilities.
• Confident presenter able to influence diverse audiences.
• Proven ability to thrive in a fast‑paced environment and meet tight deadlines.
• Process‑oriented, agile and adaptable in a dynamic business setting.
• Deep understanding of Taiwan’s retail, beauty, luxury and digital‑marketing landscape.

Required skills

• Digital marketing

What we offer

• Competitive salary package and benefits.
• Strong ownership of the marketing strategy in Taiwan.
• Collaborative, entrepreneurial environment.