Marketing Data Analyst

About the role

ThreeTrader is seeking a Marketing Data Analyst to create a reliable view of marketing performance across the entire client journey, from first interaction to active trading. You will help the business identify which markets, channels, campaigns and audience segments generate genuine commercial value.

Key responsibilities

• Build and maintain dashboards covering acquisition, activation, retention and revenue.
• Connect and analyse data from advertising platforms, websites, CRM, trading systems and internal databases.
• Define consistent reporting standards and data definitions across marketing teams.
• Measure performance by market, channel, campaign, creative, device and customer segment.
• Analyse the funnel from visitor to registration, KYC completion, first‑time deposit and active client.
• Develop attribution models and evaluate channel incrementality.
• Monitor CAC, CPA, cost per verified client, cost per FTD, LTV, ROAS and payback period.
• Identify tracking gaps, data‑quality issues and abnormal performance patterns.
• Partner with marketing teams to improve budget allocation and campaign efficiency.
• Create customer cohorts and analyse retention, deposit and trading behaviour.
• Support forecasting, target setting and annual marketing planning.
• Design measurement frameworks for experiments, promotions and new‑market launches.
• Present complex analysis as clear commercial recommendations for senior management.

Required profile

• 3‑5+ years of experience in marketing analytics, product analytics or business intelligence.
• Strong commercial judgment and excellent communication skills.
• Commercial curiosity and a skeptical approach to surface‑level metrics.
• Experience in high‑volume digital acquisition environments such as fintech, FX, CFD or gaming is highly desirable.

Required skills

• Advanced SQL.
• Excel (advanced spreadsheet skills).
• Power BI, Tableau or Looker.
• GA4 and Google Tag Manager.
• Python or R (desirable).

What we offer

• Competitive salary with performance‑based bonus.
• Opportunity to shape creative direction in a high‑growth market.
• Collaborative, international team culture with flat hierarchy.
• Modern office in Taichung with flexible working arrangements.
• Professional development budget and access to industry tools.