E‑commerce Assistant Manager – Online Ordering

About the role

The E‑commerce Assistant Manager will lead the growth of Pizza Hut’s Online Ordering (OLO) platform. You will be responsible for increasing traffic, conversion rates and average ticket size by coordinating media, owned channels and digital projects.

Key responsibilities

• Execute the OLO sales strategy to meet annual targets, managing SEO/SEM, app, Line and other traffic sources.
• Drive conversion rate (CVR) and ticket average (TA) improvements through UI/UX enhancements and Martech initiatives.
• Collaborate with marketing teams on full‑funnel campaigns, CRM, and performance agencies.
• Analyse sales and media performance, produce regular reports and work with data teams for deeper insights.
• Manage agency relationships to optimise spend and adopt new digital tools.
• Lead digital projects, develop SOPs and ensure efficient day‑to‑day EC site operations.
• Control budgeting and oversee on‑and‑off shelf management with the DTS and marketing teams.

Required profile

• Bachelor’s or Master’s degree.
• Minimum 5 years of experience in e‑commerce, online sales or digital marketing.
• Proven expertise with e‑commerce platforms and owned media management.
• Experience working with agencies in MarTech, SEO or performance media is a plus.
• Strong English communication skills and ability to influence cross‑functional teams.
• Self‑motivated, adaptable and open to new tools and platforms.

Required skills

• Google Analytics (Google analysis)
• Google Search Console
• PowerBI