Digital & CRM Manager

About the role

The Digital & CRM Manager will lead the development and execution of omnichannel customer experience initiatives for L'OREAL Taiwan. You will use data mining and analytics to drive brand growth, retain customers and increase lifetime value.

Key responsibilities

• Design and deliver CRM strategies across online and offline channels to boost loyalty and expand the active customer base.
• Build a CRM architecture and loyalty program that captures critical data throughout the sales funnel.
• Collaborate with cross‑functional teams to ensure seamless integration of CRM initiatives.
• Monitor digital marketing KPIs, produce dashboards and provide actionable insights.
• Lead the CRM team to segment the customer database for targeted campaigns.
• Support the Marketing/Digital team with requests related to digital tools and construct consumer journeys using Salesforce Marketing Cloud (SFMC).

Required profile

• Consumer‑centric mindset with a focus on creating customer value.
• Proven ability to scale engagement and identify growth opportunities within an existing customer base.
• Strong time‑management skills and ability to meet tight deadlines.
• Excellent communication and collaboration abilities.

Required skills

• Salesforce Marketing Cloud (SFMC) or equivalent CRM platform.
• Data analytics and data‑driven marketing.
• Agile project management.

What we offer

• Opportunity to shape the digital and CRM strategy of a leading beauty brand.
• Collaborative environment with cross‑functional teams.
• Professional growth in a fast‑moving, data‑focused setting.