Card Product Manager, Cards and Unsecured Loans

About the role

DBS is hiring a Card Product Manager in Taipei (Hohui, 13th floor) to lead its credit card portfolio, covering affluent cards, co-branded cards and mass-market cards. The role covers product strategy, go-to-market, development, customer experience, performance monitoring and risk and compliance, working with engineering, marketing, sales, legal, compliance and partner teams.

Key responsibilities

• Affluent cards: market and competitive research, marketing campaigns and messaging, product development and roadmap, customer engagement and loyalty programmes, KPI tracking (acquisition cost, customer lifetime value, branding awareness) and risk and compliance.
• Co-branded cards: market research, marketing campaigns, product development and roadmap, partner relationship management, KPI tracking and risk and compliance.
• Mass product bank cards: strategic roadmap, end-to-end product development, stakeholder management, cross-product collaboration (Wealth Management, Deposits, Loans) and performance reporting to senior management.
• Track and report KPIs such as activation rates, spend, portfolio health, profitability and customer satisfaction, and recommend optimisation.