Brand Manager

About the role

We are looking for a dynamic Brand Manager to lead the development and execution of brand and category strategies within the FMCG/beauty sector. The role will drive growth, manage financial performance and oversee new product launches in a fast‑paced environment.

Key responsibilities

• Develop and execute comprehensive category and brand strategies to increase market share.
• Monitor sales performance and manage financial KPIs to meet business targets.
• Lead end‑to‑end New Product Development (NPD) processes and major launch campaigns.
• Independently manage projects and collaborate with cross‑functional internal teams.
• Partner with creative, media and PR agencies to deliver high‑impact marketing initiatives.
• Analyze research data from sources such as Kantar and Nielsen to extract consumer insights.

Required profile

• Bachelor’s degree or higher, preferably in a business‑related field.
• Fluent English proficiency.
• Minimum 6 years of marketing experience in FMCG or beauty, preferably cosmetics.
• Proven experience managing leading brands in a competitive category.
• Strong business acumen, analytical ability and ownership mindset.
• Excellent learning agility, adaptability and teamwork in a fast‑moving environment.
• Ability to multitask and manage project timelines, including product launches and relaunches.

Required skills

• Kantar
• Nielsen