Affluent Card Product Manager - Cards and Unsecured Loans

About the role

DBS is hiring an Affluent Card Product Manager in Taipei to lead its premium credit card business, covering market strategy, product development, go-to-market campaigns, customer experience and portfolio performance. The position is based at Honhui, level 13, and is a regular full-time schedule.

Key responsibilities

• Conduct market research and competitive analysis of the affluent segment to identify opportunities for product innovation and growth, and turn insights into strategies for product development and expansion.
• Develop and run leading-brand marketing campaigns focused on fee card acquisition and engagement, with messaging and promotional materials that use DBS brand synergies.
• Manage the full product development lifecycle of affluent credit cards with engineering, marketing, sales, legal, compliance and service providers, ensuring on-time, on-budget delivery and managing the product roadmap and feature priorities.
• Design and run engagement campaigns and features such as concierge services, travel rewards and exclusive offers to drive affluent customer loyalty.
• Track KPIs such as acquisition cost, customer lifetime value and branding awareness, run portfolio reviews and identify cross-sell and up-sell opportunities.
• Ensure compliance with regulations and internal policies and mitigate risk throughout the product lifecycle.