Staff Data Scientist (Marketing)

About the role

Coupang is expanding its e‑commerce business in Taiwan and seeks a senior data scientist to drive marketing analytics. You will work with large‑scale data to generate actionable insights that improve customer experiences and support aggressive growth initiatives.

Key responsibilities

• Partner with marketing managers, CRM managers, engineers, and designers to enable data‑driven decisions.
• Develop and deploy machine‑learning models for churn prediction, product sales, banner click‑through, and campaign performance.
• Build and maintain data pipelines ensuring data availability and quality.
• Conduct hypothesis testing, A/B testing, and regression analysis on online advertising.
• Analyze growth‑marketing metrics and provide clear recommendations for CRM promotions.
• Interpret and present findings to marketing leadership.
• Promote an analytic culture within the growing data team.

Required profile

• 5+ years of experience in machine learning.
• 3+ years of experience with SQL and Python, strong attention to data quality, and ability to produce analytical reports.

Required skills

• Python programming.
• SQL querying.
• Machine‑learning model development and deployment.
• Experience with cloud platforms such as AWS or GCP.
• Data pipeline and ETL construction.