Senior Product Manager – Creator Ecosystem

About the role

17live is seeking an experienced Product Manager to shape and enhance the products that power its creator ecosystem. You will focus on creator monetization, payouts, agency management, and internal platforms, collaborating with cross‑functional teams across multiple markets.

Key responsibilities

• Own product initiatives end‑to‑end, from problem discovery and requirement definition through launch, measurement, and iteration.
• Identify product opportunities by analyzing user behavior, operational workflows, business needs, and product data.
• Translate complex business and operational requirements into clear product specifications, workflows, and system rules.
• Build and improve products in areas such as creator monetization, payout, agency operations, contracts, and internal platforms.
• Define product priorities, manage the roadmap, backlog, scope, dependencies, and trade‑offs.
• Partner closely with Engineering, Design, Data, QA, Operations, Finance, and Legal to deliver products across markets.
• Define success metrics, monitor performance, and use data to guide decisions.
• Identify opportunities to automate manual processes and scale operational workflows.

Required profile

• 3+ years of product management experience in B2C, B2B2C, marketplace, platform, fintech, or creator‑economy products.
• Proven ability to own products through the full lifecycle, from problem definition to launch and iteration.
• Strong capability to break down ambiguous or complex problems into structured product solutions.
• Experience designing workflows, business rules, or system‑based products involving multiple stakeholders.
• Comfortable working with data and defining product metrics to evaluate outcomes.
• Excellent cross‑functional communication skills and experience working with distributed or cross‑border teams.
• Fluent in English and Mandarin.