Senior Marketing Specialist

About the role

Waters Corporation Materials Sciences Division is seeking a Senior Marketing Specialist to lead field and commercial marketing activities across Taiwan and Southeast Asia. You will develop and execute regional marketing plans that drive lead generation, customer engagement, and sales growth for analytical instrumentation.

Key responsibilities

• Develop and execute field and commercial marketing plans aligned with APAC priorities and sales targets.
• Plan, organize and deliver lead‑generation activities such as seminars, webinars, trade shows, conferences, distributor events and digital campaigns.
• Collaborate with sales, applications, service, distributors and regional teams to ensure programs are well targeted and followed up to convert leads into qualified opportunities.
• Manage marketing‑qualified leads and campaign data in CRM, track follow‑up, and report on conversion and ROI.
• Localize technical and commercial marketing materials, including brochures, application notes, presentations and email content.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, Chemistry, Material Science, Engineering or related field; advanced degree a plus.
• 5–7 years experience in field or commercial marketing, preferably in analytical instruments or B2B technical industries.
• Fluency in written and spoken English and Mandarin; additional Southeast Asian languages a plus.
• Strong project management, analytical and problem‑solving abilities with ability to manage multiple priorities.

Required skills

• Experience with marketing automation and CRM platforms (Salesforce, Marketo, Microsoft Dynamics).
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to translate technical product information into clear customer‑focused marketing messages.