Senior Marketing Communications Manager
Boucheron · Taipei
Job description
About the role
The Senior Marketing Communications Manager will lead the development and execution of brand‑building initiatives for BOUCHERON in Taiwan and support regional campaigns. This role translates market insights, competitive analysis, and media performance into cohesive, long‑term communication strategies that elevate brand awareness.
Key responsibilities
- Design and implement strategic MarCom plans that align with brand objectives and regional promotion programs.
- Produce and place marketing articles in high‑end jewelry magazines and newspapers to enhance brand visibility.
- Plan, execute, and coordinate VIP events, press conferences, and strategic alliances.
- Develop marketing materials and oversee their production according to the approved plan.
- Manage public‑relations activities, ensuring consistent brand messaging across all channels.
- Control and allocate the MarCom budget to maximize ROI.
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Boucheron
Taipei