Principal B2B Affiliate Account Manager

About the role

Coupang is expanding its programmatic advertising platform in Taiwan and seeks a strategic Account Manager to lead affiliate partnerships. You will drive revenue growth, deepen API integrations, and unlock long‑term monetization opportunities for app and web publishers.

Key responsibilities

• Own and grow a portfolio of Taiwanese app and web publisher partners, increasing revenue, retention and expansion.
• Identify upsell opportunities by transitioning partners from basic display monetization to API‑driven commerce integration.
• Consult with publishers to optimise integration of Coupang’s Search & Recommendation APIs, collaborating with their engineering teams.
• Analyse performance data, recommend adjustments and work with internal product and engineering teams to resolve issues and roll out enhancements.
• Leverage knowledge of SSPs, programmatic ecosystems and bidding models to improve partner yield and guide migration to advanced programmatic + API models.
• Develop account plans, monitor partner health, and proactively drive retention strategies while sharing market insights.

Required profile

• 8+ years of account, partner or business development experience in AdTech, programmatic or mobile monetisation.
• Proven ability to manage and grow strategic or enterprise‑level publisher accounts.

Required skills

• SQL for data analysis and performance tracking.
• API integration and troubleshooting experience.