Marketing Automation Specialist

About the role

We are seeking a Marketing Automation Specialist to design, test and launch email campaigns that generate and nurture leads. The role works closely with copywriters, designers and cross‑functional teams to ensure brand consistency and optimal customer engagement.

Key responsibilities

• Set up, test and execute automated and dynamic email campaigns for lead generation, nurturing and ad‑hoc communications.
• Build forms, dynamic content and targeted audience segmentation based on sales and engagement data.
• Manage approval workflows for campaigns across suppliers, newsletters, events and internal departments, ensuring deadlines are met.
• Implement A/B testing methodologies across all email elements to improve performance.
• Collaborate with internal stakeholders and external contacts to maintain accuracy, quality and brand consistency.
• Work with copywriters, translators and designers to apply email best practices.
• Process and upload qualified leads and monitor campaign results.

Required profile

• Bachelor’s degree in Marketing or equivalent experience.
• Minimum 2 years of experience in email marketing automation, deliverability and best practices.
• Strong attention to detail and ability to work under tight deadlines in a fast‑paced environment.
• Excellent verbal and written communication skills in English; additional local language is a plus.

Required skills

• Experience with Eloqua or similar marketing automation platforms.
• Proficiency in Excel and PowerPoint.
• Knowledge of A/B testing and email segmentation techniques.
• Ability to create dynamic email content.
• Familiarity with macOS or Microsoft Windows environments.