Diagnostics Value Consultant (Product Marketing Manager) - Precision Oncology

About the role

Roche is looking for a Diagnostics Value Consultant (Product Marketing Manager) for its Precision Oncology business in Taipei. The role develops and executes marketing plans, business strategies and tactics to maximise the commercial success of the products, and works closely with the sales team and cross-functional partners.

Key responsibilities

• Identify market opportunities and challenges, maintain market intelligence and monitor products and competitors, and shape reimbursement policies and product messaging
• Influence lab and clinician behaviour to drive adoption, and set annual sales forecasts and 3-year business plans
• Translate strategies into actionable steps to trial with Sales, and test new commercial business models
• Organise marketing events, prepare launches and lead cross-functional teams through product launch plans and milestones
• Create customer-specific product messaging and ensure marketing materials comply with Roche and local regulations
• Work with QRA on registration requirements and with Supply Chain on inventory during version changes or phase-outs
• Develop training plans, manage product notifications and pricing (list price and ASP)
• Engage Key Opinion Leaders and collaborate with regional and global counterparts
• Manage product lifecycle, work with Customer Service & Support and Medical teams on technical and medical issues, and ensure compliance with Behaviour in Business and Behaviour in Competition

Required profile

• University degree or above in Science, Marketing or Business Management
• More than 3 years of experience in sales and/or marketing in healthcare-related industries
• Good compliance track record with no material violations in the past 5 years
• Proficiency in the local language; English proficiency is highly desired
• Willingness to travel domestically and internationally and to work on weekends when required

Required skills

• Knowledge of compliance requirements and high standards of integrity
• Leadership, stakeholder partnership and strategic thinking
• High learning agility, comfort in agile environments and ability to experiment