Brand Manager – Taiwan

About the role

We are looking for a Brand Manager to lead the launch and growth of Shark Ninja’s brands in Taiwan. Based in Taipei, you will develop local marketing strategies, coordinate campaigns and work closely with product, sales and agency partners to drive brand performance.

Key responsibilities

• Conduct consumer insights research to shape messaging and understand Taiwanese market trends.
• Develop and execute brand growth strategies, including media planning, buying, promotions, PR and digital/social initiatives.
• Collaborate with product teams to create positioning, communication assets and product demos.
• Manage relationships with external agencies, distributors and partners to ensure high‑quality marketing execution.
• Analyze campaign performance, optimise media mix and report results to support business objectives.
• Oversee ATL budget, ensure alignment with sales strategies and support e‑commerce and trade‑marketing assets.

Required profile

• Bachelor’s degree or equivalent.
• 3–5 years of experience in consumer marketing communications, preferably in FMCG, home appliances or consumer electronics.
• Proficiency in Mandarin and English with strong written and verbal communication skills.

Required skills

• Media planning and buying.
• Digital communications including social media, influencer and performance media.