Brand Manager – Mainstream Multibrand

About the role

The Brand Manager – Mainstream Multibrand is responsible for driving brand growth and marketing execution for assigned brands within the portfolio. Reporting to the Portfolio Manager, the role translates the overall portfolio strategy into clear brand plans, campaigns, innovations and consumer initiatives that strengthen brand power, penetration and market share.

Key responsibilities

• Translate portfolio direction into detailed brand plans with defined objectives, target consumers and KPIs.
• Lead the development and execution of through‑the‑line marketing campaigns, including media strategy, creative assets and digital activation.
• Manage A&P budgets, track performance metrics and conduct post‑campaign evaluations.
• Support innovation, seasonal launches and portfolio extensions for assigned brands.
• Collaborate with cross‑functional teams, regional/global stakeholders and agency partners to ensure commercial relevance and flawless execution.

Required profile

• 5+ years of marketing experience, preferably in FMCG, alcoholic beverages or fast‑moving consumer categories.
• Bachelor’s degree required, preferably in Business, Marketing or Communications.

Required skills

• Strong brand ownership mindset and business acumen.
• Good understanding of consumer insights, category dynamics and channel realities.
• Strong creative judgment and ability to deliver locally relevant campaigns.
• Strong project management and analytical skills.
• Experience with Nielsen retail data or similar market data tools.