PR KOL Specialist – APAC

About the role

Binance is seeking a motivated PR KOL Specialist to join its APAC team. You will support the public‑relations function by building relationships with key opinion leaders (KOLs), coordinating events, and managing communications during critical moments. This role offers a fast‑paced entry point into the crypto industry for recent graduates with strong communication skills.

Key responsibilities

• Identify and engage KOLs whose values align with Binance’s brand.
• Assist the PR team in planning, organizing, and attending KOL events, meetings, and networking activities.
• Serve as the primary liaison between Binance and KOLs, ensuring timely, professional communication.
• Support crisis‑communication efforts and help resolve sensitive situations involving KOLs.
• Prepare concise updates and reports on KOL activities and public sentiment.
• Collaborate with cross‑functional teams to align KOL initiatives with overall PR objectives.
• Represent Binance with a professional and presentable image at all external engagements.

Required profile

• Recent graduate or final‑year student in Communications, Marketing, Public Relations, or a related field.
• Fluent in English; additional languages are a plus.
• Strong interpersonal skills with the ability to build and maintain professional relationships.
• Confident, presentable, and comfortable engaging with influencers at events.
• Proactive, detail‑oriented, and able to thrive in a fast‑moving environment.
• Interest in the crypto/blockchain sector is advantageous but not mandatory.
• Calm and professional handling of sensitive situations.

Required skills

What we offer

• Opportunity to shape the future of finance within a leading blockchain ecosystem.
• Collaboration with world‑class talent in a flat, user‑centric organization.
• Autonomous work on unique, fast‑paced projects in an innovative environment.
• Exposure to a global brand with a strong reputation for security and transparency.