Brand Marketing Specialist II

About the role

We are looking for a Brand Marketing Specialist II to develop and execute integrated brand campaigns that resonate with consumers and drive business impact. The role will translate global strategies into locally relevant experiences while collaborating across multiple functions.

Key responsibilities

• Develop and execute integrated brand marketing plans based on deep consumer insights, focusing on running and training.
• Translate Global/GC strategies into locally relevant campaigns and experiences.
• Lead cross‑functional collaboration with Marketing, Marketplace and other partners to align priorities and deliver shared objectives.
• Identify and activate local athletes, communities, moments and marketplace opportunities to bring brand stories to life.
• Manage agency partners across strategy, production and events, ensuring adherence to brief, timeline, budget and brand standards.
• Proactively communicate plans, progress, opportunities and risks to enable effective decision‑making.

Required profile

• Bachelor’s degree or higher.
• Minimum 5 years of experience in Marketing, Brand Communication, Product Marketing, Consumer Experience, Event Marketing or O2O journey planning.
• Proven ability to work with cross‑functional teams and drive projects from strategy through execution.
• Strong understanding of consumers, sport, culture and marketplace dynamics.
• Excellent project and time‑management skills with a results‑oriented mindset.
• Clear communicator who can collaborate across functions, levels and external partners.
• Adaptable, proactive and comfortable navigating ambiguity in a fast‑moving environment.
• Passionate about sport and a genuine brand advocate.

Required skills