Director of Sales & Marketing – Taipei Shilin

About the role

As the Director of Sales & Marketing you will develop and implement sales and marketing strategies and tactical plans for the hotel, ensuring effective execution. You will monitor the effectiveness of these strategies to achieve market‑share targets and meet revenue and room‑sales goals.

Key responsibilities

• Manage day‑to‑day operations, assign tasks, coach staff, set performance goals and recognize high achievers.
• Develop and maintain strong relationships with key accounts, guests, suppliers and external contacts to drive revenue growth.
• Lead marketing initiatives, upsell hotel services, and coordinate on‑site meetings, corporate group events and VIP requirements.
• Achieve individual and team sales targets, prepare budgets, and execute sales plans to increase ADR, occupancy and F&B/banquet sales.
• Analyze monthly reports, market trends and forecasts to adjust strategies and ensure profitability.
• Represent the hotel in local community, trade shows and media, promoting sustainability and brand image.

Required profile

• Bachelor’s degree or higher in Marketing or a related field, or equivalent professional experience.
• Minimum 4 years of marketing or hospitality experience with proven team‑management success.
• Deep knowledge of the local market, business landscape and emerging industry trends.
• Fluent Mandarin Chinese and proficient in English for professional use.